I bought this “eggplant blankie” as we call it for my daughter before she was born becuse I loved the vibrant print. I’m back to buy a replacement (just incase we lose it) and one as a gift for my sister who is expecting! My 6 yr old daughter says she hopes to have this blankie when she is an adult and she wouldn’t sell it for one thousand dollars. High marks! Color is still very vibrant, super soft yet strong material. No fraying or snags yrs later!